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Premium Credit celebrates 20 years in Ireland

Brokers / 10th October

Premium Credit’s Ireland team, located in Dublin and headed by Managing Director Ger Shannon, is marking two decades of serving the Irish financial services community and becoming the leading premium finance and specialist lending provider.

Premium Credit offers payment solutions to its partners’ customers, allowing them to spread the cost of their insurance premiums and other essential payments over monthly instalments rather than paying a lump sum upfront.

By offering tailored, compliant, and technology-driven payment options, Premium Credit has thrived in the Irish market.

Ger Shannon, Premium Credit’s Managing Director, Ireland picks up the story. “I’ve had the privilege of being involved from the beginning. Our aim, as a purpose-led organisation, has always focused on a desire to provide excellent customer service and tailored payment solutions addressing specific payment needs. This customer-first mindset has helped us to secure and retain a loyal customer base and grow the business to where it is today – I can’t thank our partners enough.

“The Premium Credit team has been key to business growth. We knew that having a locally based operations and sales team was a key requirement from day one. This understanding of the local Irish market and its bespoke needs has ensured we’ve been able to serve our partners and our shared customers to the industry-leading standards we’re recognised for. There is always more to be done but I’m proud of what has been achieved.

“Back in 2004, when it all began, I was quoted in the media saying ‘I want us to become the number one premium finance company within the next two years’. We were fortunate enough to achieve this in record time and haven’t looked back.

“Ireland’s economic growth since the Millennium has created a demand for payment options that offer financial flexibility. We have facilitated this, enabling businesses and individuals to manage cash flow more efficiently to the benefit of all.”

Tara Waite, Premium Credits CEO comments: “The Irish market remains an important contributor to our overall performance. I am delighted to see continued business growth in Ireland as a result of our financing, technology and regulatory solutions coupled with strong relationships with our Irish partners as we celebrate this 20th anniversary.”

Premium Credit is the only premium finance provider accredited by Brokers Ireland, and endorsed as a Preferred Supplier by both Broker Network groups, Broker Line Direct and Broker Federation of Ireland, and most of Ireland’s leading brokers.


Ger Shannon 354 x 246
Ger Shannon, Managing Director, Ireland
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