Premium Credit is pleased to announce a new multi-year partnership with specialist motor insurance intermediary Premium Choice, following the broker’s transition away from Close Brothers Premium Finance.

The agreement, now live, marks the start of a new strategic relationship that will deliver a range of market-leading benefits to Premium Choice and its customers, including competitive finance terms, a smooth system integration and a collaborative approach to growth.

A strategic transition

With previous premium finance arrangements coming to an end, Premium Choice conducted a detailed review of potential partners. Premium Credit was selected after demonstrating clear advantages across technology, data insight and customer support, as well as offering competitive commercial terms.

The new arrangement includes seamless integration with the OGI platform, enabling customers to manage premium finance seamlessly. Premium Credit will also work closely with Premium Choice through a structured partnership plan aimed at supporting successful growth in the years to come.

Shared values and a focus on partnership

A shared ethos between the two businesses has helped ensure a strong alignment between both teams. An understanding of Premium Choice’s needs, combined with Premium Credit’s wide capability, positioned the company as the preferred partner.

Mark Woods, Managing Director (Operations) at Premium Choice, commented: “When we reviewed our options, Premium Credit stood out not just for their commercial offer, but for the way they approached the partnership. They understood our business and demonstrated how technology, data and collaboration could help us perform better with regard to offering premium finance. We’re confident this relationship will deliver real value for our customers.”

Jon Howells, Chief Commercial Officer at Premium Credit, added: “We’re delighted to be working with Premium Choice and to have the opportunity to build their premium finance offering further. This partnership reflects our commitment to making it easier for brokers to do business and to providing the tools and insights that support their long-term success.”